PUMA Philippines Launches 2026 PFF Kit Ahead of FIFA Futsal Women’s World Cup

 

PUMA Philippines 2026 Philippine Women’s National Futsal Team Away Kits

Manila, Philippines (November 25, 2025) — PUMA Philippines celebrated a milestone in Philippine sports with the launch of the 2026 Philippine Football Federation (PFF) National Team Kits at Bridgetowne, Pasig City. The event highlighted the Philippine Women’s Futsal Team (PWFT) ahead of their home debut at the FIFA Futsal Women’s World Cup 2025, while also unveiling the new kits for the Men’s National Team and U23 squad ahead of the Southeast Asian (SEA) Games in Thailand this December.

The launch reflected the growing visibility, discipline, and international competitiveness of Filipino athletes. The 2026 PFF Kits build on PUMA’s previous designs, which featured elements such as the sunrise over the sea and the Amihan winds, symbolizing resilience. The new kits draw inspiration from tribal textiles, woven patterns, and the colors of the Philippine flag, celebrating the country’s rich culture and heritage.

The event brought together national team players, PFF executives, PUMA Philippines representatives, Robinsons Land Corporation (RLC) executives, partners, and fans, making it a memorable celebration of Filipino pride in football. 

Supporting Philippine Football and Futsal with PUMA’s Custom Kits

The new national team kits showcase PUMA Philippines’ dedication to providing Filipino athletes with performance-ready jerseys that also celebrate their cultural identity. Built for top-level competition, the kits feature advanced sweat-wicking fabrics, strategic ventilation, and athletic tailoring, making them ideal for both indoor futsal and outdoor football. 

PUMA Philippines 2026 Philippine Men’s National Football Team Official Away Kit

The Philippine Men’s National Football Team and U23 squad feature a clean white Away Kit that blends modern design with Filipino-inspired elements, symbolizing the forward momentum of Philippine football. Built for high-intensity outdoor play, the kits offer breathability and full mobility, helping the teams perform at their best as they represent the country at the SEA Games. 

PUMA Philippines 2026 Philippine Men’s National Football Team and Women’s National Futsal Team Home Kits

The 2026 PUMA Philippine Women’s National Futsal Team Away Kit features a vibrant pink design, specially created by PUMA for the team’s home debut at the FIFA Futsal Women’s World Cup 2025, showcasing the Philippines to the world. The Home Kits for both the Men’s National Football Team and the Women’s Futsal Team use a deep national blue base with fine linework inspired by traditional Filipino weaving patterns, symbolizing unity, resilience, and heritage.

Together, these kits celebrate a shared identity and purpose, highlighting Filipino skill, passion, and pride on the international football and futsal stage. 

Bridgetowne’s Victor Statue Becomes a Canvas for National Pride

The event’s highlight was the iconic Victor statue, brought to life and illuminated in the blue, pink, and white colors of the new 2026 PUMA Philippine Football Federation Kits. The display transformed Bridgetowne’s skyline into a monumental celebration of Filipino strength and athletic achievement.

This collaboration reflects the shared values of PUMA Philippines, the Philippine Football Federation, and Robinsons Land Corporation, promoting Filipino excellence, community, and national pride through sports and culture. 

PUMA’s Continued Commitment to Philippine Football

Building on PUMA’s partnership with the Philippine Football Federation, first formalized in May 2024, the collaboration will reach a new milestone with the Second Send-Off Event on December 8 ahead of the SEA Games. The national kits, produced in partnership with PUMA, reflect their ongoing commitment to supporting Philippine football development from grassroots programs to international competitions.

With a legacy of supporting athletes worldwide since 1948, PUMA continues to play a key role in the growth of football and futsal in the Philippines.

The 2026 PUMA PFF National Team Kits are now available at PUMA.com as well as in select PUMA stores and official retailers nationwide. Stay in the game and follow PUMA Philippines’ Instagram, Facebook, and TikTok accounts for the latest updates and releases. 

For more information, visit www.puma.com.

SM Supermalls ends 2025 with seven awards for customer-centered excellence

Brand Finance, AMEC, and PANA awards reinforce mall giant's commitment to customers

In its 40-year anniversary, SM Supermalls has more to celebrate with its receipt of seven key industry distinctions from three respected and influential award giving bodies.

Recognizing SM’s best practices in line with its evolution into a bold new era of service to customers and surrounding communities, Brand Finance crowned the mall giant as ASEAN’s Strongest Retail Brand for 2025. Adding to this are wins from the International Association for Measurement and Evaluation of Communication (AMEC) with one silver and three gold awards, and two awards from the Philippine Association of National Advertisers (PANA) for SM’s marketing excellence and community service.

"Our customers forged us into who we are now," said SM Supermalls President Steven Tan. "Their satisfaction influences how we operate and continue to evolve. It is because of our pursuit of shared success with our customers and partners that we've remained tenacious in innovating so we can meet them where they are at, satisfying not just what they need, but want and could want in the future."

Sharpened instincts, elevated service

Customer centricity continues to fuel SM's drive for evolution as it enters a new era of service. Tan emphasized anticipating and meeting the changing palate of its customer base amid a fast-evolving retail landscape through innovations led with sustainability and reinforced with diversification.

“We're relentlessly focused on satisfying modern customer considerations and buying behavior with the design of our malls, intuitively clustering tenants to maximize their exposure. Tenants such as first in market, world class local and global brands have been added to our portfolio so our customers have more variety and choice, while our evolved discipline of marketing to our customers ensure each visit to our malls enhances their experience."

It is this thrust that earned SM the title of ASEAN's Strongest Retail Brand for 2025, awarded by Brand Finance, the world's leading brand valuation consultancy. Across the whole country, SM Supermalls scored a hefty Brand Index Score of 95.00 out of 100.

Enhanced mall traffic and customer engagement fueled by streamlined data

But keeping a strong pulse on customer sentiments meets the challenge of volume and disjointed data threads. To overcome this, SM streamlined its assessment of communication data to understand customers better, meeting and satisfying shopper attention directly with strategic resource funneling. Because of this, SM saw an increase in drive-to-mall intent, with one of the key highlights being increased foot traffic in Mall of Asia by 15%.

This practice earned SM four distinctions from AMEC: one Silver for Best Use of Integrated Communication Measurement/Research, and four gold awards for Most Effective Planning, Research, and Evaluation - APAC; Most Effective Planning, Research, and Evaluation in Consumer Communications; and Most Impactful Use of Insights and Analytics Recommendations.

SM Supermalls Executive Vice President for Marketing Joaquin San Agustin underscored how customer centricity is rooted in one essential priority—listening.

"Apart from enhancing customer experience within our malls, closely listening to the change in their sentiments allowed us to evolve, speak their language, and sharpen our instinct for the kind of elevated service they are looking for. Listening to our customers grounds all our efforts in real, actionable strategies," said San Agustin

Driving stronger value for communities by reinventing the roll of malls

Enriching its customer-focused operations, SM also integrated sustainability measures into its mall initiatives to strengthen community impact. 

"Our commitment to our customers naturally grew into a dedication to enriching our surrounding communities by maximizing the foot traffic we receive and the mall space we have," said Tan. "With this, customers started associating us with a brand that goes beyond what a mall is and the role it plays in the every day”.

SM Cares, the Corporate Social Responsibility arm of SM Supermalls, launched "Book Nook" in SM Aura and SM Podium as a means of sharing the joy of reading and providing a conducive environment for moderated learning sessions across different age groups. What started as a post-pandemic initiative aimed at addressing book accessibility issues, grew into a larger scale advocacy of setting up a dedicated space not just for reading but learning in SM malls.

Powered by book donations from generous partners and mallgoers, Book Nook generated 64 reading sessions with a total of more than 10,000 participants on top of more than five million mall interactions throughout one year.

The initiative was so successful that apart from receiving a bronze Best Showcase for On Ground Activation from the PANAta awards, the concept launched a third iteration in SM North EDSA, with the SM Aura space undergoing remodeling for re-opening in 2026.

"Our efforts to evolve and redefine the role we play in the communities we occupy stem from the heart of our operations, which are our customers," said San Agustin. "SM would not have been able to grow to its current scale now if not for them, and it is only right that we persist in our mission to deliver the best to them, our partners, stakeholders, and communities."

San Agustin was also the recipient of the PANAta Executive Brand Builder of the Year Award.

About SM Supermalls

Celebrating 40 Super Years: A New Era of SM Supermalls, Evolving With You. SM Supermalls, one of Southeast Asia’s largest mall developers with 89 malls in the Philippines, marks four decades of growing with Filipinos and serving as a trusted space where diverse lifestyles and generations connect. As it enters a new era, SM Supermalls continues evolving with you, redefining the malling experience through sustainability, innovation, and a deep commitment to shaping the future of retail and urban life with inclusive, meaningful experiences for all. (SM SUPERMALLS)

Meet the King of AI Selfies: HUAWEI nova 14 Series Arrives This November 27

Manila, Philippines (November 21, 2025) — HUAWEI continues to lead smartphone innovation with fresh ideas, powerful cameras, and smarter AI technology. This year, the brand introduces the HUAWEI nova 14 Series, a lineup designed for users who love to express themselves through photography, videography, and creativity. The newest nova phones feature a new design, improved portrait photography, and upgraded AI tools that help you capture your best shots with ease.

The HUAWEI nova 14 Series will officially launch in the Philippines on November 27.

The Evolution of the HUAWEI nova Series for Better Selfies

The HUAWEI nova 9 Series came with a 32 MP front camera, the nova 11 Series upgraded to a 60 MP ultra-wide camera, and the nova 13 Series introduced AI Best Expression, which helps everyone look their best in group pictures.

HUAWEI nova 14 Series: Smarter, Faster, and More Realistic Selfies

It is also the first in the industry to feature Ultra Speed Snapshot for both front and rear cameras, ensuring you get clear photos even when you’re in motion.

The HUAWEI nova Series has always been known for pushing the limits of selfie technology. Over the years, the series introduced several firsts:

• Dual front cameras on the HUAWEI nova 2s

• Night selfies on the HUAWEI nova 5

• 3D stereo vision on the HUAWEI nova 9

• Full focal-length selfie coverage and fast autofocus on the HUAWEI nova 10

Each generation added new features to make selfies clearer, brighter, and more creative.

Now, with the launch of the HUAWEI nova 14 Series, HUAWEI enters a new era of front-camera innovation. The series combines advanced imaging technology with powerful AI to deliver the best selfie experience yet. With its trendy design and next-level front camera performance, the nova Series continues to represent creativity, confidence, and self-expression—especially for today’s youth.

Nicknamed the “King of AI Selfies,” the HUAWEI nova 14 Series sets a new standard for selfie phones. Designed for users who love to capture every moment, the series offers pro-level photography powered by next-generation AI.

Leading the lineup is the HUAWEI nova 14 Pro, which introduces an impressive 50 MP Front AI Portrait Dual Camera system. It includes:

• 50 MP Ultra Portrait Autofocus Camera

• 8 MP Close-Up Portrait Camera

This dual-camera setup captures sharp, detailed selfies across a wide range of angles.

With its 0.8x to 5x selfie zoom range, users can easily switch from close-up portraits to group shots without losing detail—perfect for every type of selfie.

King of AI Selfies: Smarter Front-Camera Technology

The HUAWEI nova 14 Series fully lives up to its title as the King of AI Selfies, taking front-camera performance to a whole new level with advanced AI tools. AI Best Expression scans every frame in a burst, detecting each person’s most flattering angles so every selfie looks perfect. AI Beauty Effect refines features naturally, delivering studio-quality results while preserving your authentic look. For extra creative control, AI Remove quickly eliminates unwanted objects or background distractions with a single tap, ensuring every selfie is clean, sharp, and ready to share.

On the back, the HUAWEI nova 14 Pro raises mobile photography to new heights with its Ultra Chroma Camera. This flagship-level camera utilizes 1,500,000 spectral channels to capture lifelike colors with up to 120% improved color accuracy, allowing users to capture photos exactly as they see them.

Dynamic Crystal Design for Bold Self-Expression

The HUAWEI nova 14 Series introduces the Ice Crystal Texture, giving the phones a shimmering, dynamic finish that reflects the youthful and bold spirit of the nova Series.

The nova 14 Pro features a 6.78” Flawless Quad-Curved Display, while the nova 14 comes with a 6.7” OLED Flat-Edge Screen. Both models are available in Crystal Blue, White, and Black, perfect for trendsetters who want a stylish phone that matches their personality.

Beyond its striking design and advanced cameras, the HUAWEI nova 14 Series delivers a smoother, smarter, and more secure smartphone experience thanks to the upgraded EMUI 15.

Powering the lineup is a 5500mAh battery with 100W HUAWEI SuperCharge Turbo, which can fully charge the phone in just 38 minutes, keeping users connected and ready for any moment. 

A New Era of Self-Expression Awaits

Packing a powerful, AI-enhanced selfie performance, the HUAWEI nova 14 Series is set to transform the way users capture and create in today’s digital age, while advancing HUAWEI’s vision of empowering users to express their true selves through innovative technology.

Prepare your best angles and stay tuned as the King of AI Selfies, HUAWEI nova 14 Series, is slated to be officially unveiled in the Philippines this November 27, 2025. 

Grab vouchers worth PHP 1,000 on Shopee, Lazada, and TikTok beginning November 21. Pay a PHP 500 deposit on the HUAWEI Online Store from November 21 to November 27 at 6:00 PM, and secure your HUAWEI nova 14 Series early. Get PHP 2,500 off when you pay the remaining balance from November 27 to December 12.

The HUAWEI nova 14i, your stylish and powerful everyday companion, is now more accessible than ever with exciting early-bird offers. Grab vouchers worth PHP 1,000 on Shopee, Lazada, and TikTok beginning November 21. Pay a PHP 500 deposit on the HUAWEI Online Store from November 21 until November 27 at 6:00PM, and secure your HUAWEI nova 14i early and get PHP 2,000 off when you pay the remaining balance from November 27 to December 12.

To learn more about the HUAWEI nova 14 Series, visit your nearest HUAWEI Experience Store, or check out HUAWEI’s official website and social media pages (Facebook | Instagram).

SM Prime: Shaping a Decarbonized Future for Malls

With the 30th Conference of the Parties (COP30) taking place in Belem, Brazil, this November, the momentum to focus on lasting solutions for the planet’s climate crises comes at its most critical time.

The 2MWp rooftop solar photovoltaic system installed at MOA Square—developed with TotalEnergies—generates approximately 3,000 MWh of clean energy annually, reducing an estimated 1,430 tons of CO₂ emissions each year.

For SM Prime Holdings, Inc., this means that the journey to Net Zero by 2040 becomes more than a unifying force across its portfolio; it is the goal for strengthened implementation, sound partnerships, and collective resilience.

Empowered partnerships

Security, affordability, and sustainability – these are known as the “energy trilemma” – challenges presently faced by businesses. It’s especially relevant for the future of property development and urban resilience.

SM Prime continues forging strategic partnerships with leaders in renewable energy to expand its clean energy capacity, drive innovation, and accelerate the transition to a low-carbon future.

For SM Prime, a comprehensive and diversified energy mix is an approach that benefits renewable energy producers and transforms the industry, and is the broader strategy to reduce reliance on fossil fuels.

SM Supermalls has already achieved more than 50% of renewable energy use across its malls by leveraging partnerships with key renewable energy players and direct procurement. 

SM Sta. Rosa. SM Supermalls continues to scale its use of renewable energy across its nationwide portfolio. By increasing its solar rooftop capacity, SM helps make its malls cleaner, more energy-efficient, and more resilient for surrounding communities.

This energy infrastructure reflects SM Prime’s significant investment in emerging technologies. In 2022, SM Prime’s partnership with Aboitiz Renewables, Inc. (ARI) activated its strategic plans, and in 2024, it further broadened its renewable-energy footprint by partnering with TotalEnergies. The addition of Citicore Renewable Energy Corporation in 2025, along with the steady increase of leading solar rooftop suppliers for SM Supermalls, helps meet the demands for renewables through on-site generation.

This commitment to sustainable energy drives positive change and contributes to SM Prime’s broader mitigation and adaptation strategies, supporting the country’s national framework in achieving its emission reduction targets.

Energy for the people

Resilient communities and enduring partnerships for climate-smart urban centers are part of these system shifts toward energy independence. It confirms that renewables are a strategic asset, especially as they become affordable and community-serving, empowering businesses nationwide.

The festive Christmas Holidays at SM Supermalls.  Powered increasingly by renewable sources, SM malls continue to serve as vibrant community hubs—bright, welcoming spaces that reflect SM Prime’s commitment to sustainable and resilient development.

It also supports a sustainable lifestyle. For the SM Green Movement, this balance is achieved by re-energizing neighborhoods to contribute to the climate crisis and offering more options to become energy and fuel-efficient, while improving quality of life.

“We started the journey with our energy efficiency programs in the 90s,” said SM Supermalls President Steven Tan. “This lets us enjoy our mall spaces now because we maximize our energy use, lower operational costs, while hopefully, reducing our emissions”.

“Of course, we still have a long way to go. But we are trying to make renewable energy accessible at scale to our malls – not just to create decarbonization value for the communities we touch and work with – but to provide flexible, adaptive, and sustainable mall experiences. Most importantly, a safer future for all,” said Tan.

About SM Green Movement

SM Prime Holdings, Inc. (SM Prime) is one of the largest integrated property developers in Southeast Asia, committed to creating sustainable, innovative, and inclusive spaces for Filipinos. Guided by its vision of building a better future, SM Prime develops malls, residences, offices, hotels, and leisure properties that support the growth of communities across the Philippines.

Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to take part in simple acts that create shared prosperity for generations to come. (SM PRIME)