The vibrant hues of Zamboanga’s culture came alive at the Fiesta
Hermosa Fashion Show held at SM City Mindpro, where the city’s timeless
artistry and fashion heritage took center stage. The event captivated mallgoers
and guests alike as talented local designers showcased the region’s most
exquisite Badju and Mascota creations – each piece
reflecting the city’s deep-rooted history, artistry, and multicultural beauty.
Gracing the runway were models dressed in stunning ensembles that told
stories of faith, resilience, and pride. From intricately embroidered Badju
adorned with beads and sequins to lavishly designed Mascotas with elegant
trails and handwoven details, each piece celebrated the craftsmanship and
identity of ZamboangueƱos.
“The Fiesta Hermosa Fashion Show is more than just a showcase of beauty
– it’s a tribute to our roots,” said Aileen Ann Villa-Enriquez, Mall Manager
of SM City Mindpro. “Through this event, we honor the artisans, seamstresses, and
designers who continue to preserve our cultural treasures while inspiring a new
generation to wear their heritage with pride.”
The event also served as a platform to promote local creativity and
sustainable artistry. Participating designers emphasized the use of locally
sourced fabrics and handwoven textiles, underscoring Zamboanga’s growing
recognition as a hub for cultural fashion and craftsmanship in Mindanao.
Mallgoers were treated not only to the breathtaking runway spectacle
but also to a deeper appreciation of the city’s fashion identity, one that
bridges its rich past with a vibrant future.
As SM City Mindpro continues its celebration of Vibrant Hermosa Fest 2025, the fashion show stood as a dazzling
reminder that Zamboanga’s beauty lies not only in its festivals and traditions,
but also in the artistry of its people – where every Badju and Mascota
tells a story of grace, legacy, and love for culture.
For more information on SM City Mindpro’s Vibrant Hermosa Fest celebration and upcoming events, follow SM City Mindpro on Facebook and other social media platforms. (PR)